What Makes Us Different
We are a family-owned distributor committed to quality products, exceptional service, and investment in our retailers, suppliers, employees, and community.
Our People
A dedicated team - of delivery, marketing, office, sales, service and warehouse personnel - working together to build brands and
execute at retail.
Our Experience
Over 85 years, three generations, 2,100+ retail accounts, and a proven track record of success.
Our Commitment
Integrity, invested leadership, and long-standing dedication to promote our suppliers, the industry and our community at large.
Multi-Year President’s Awards
First to 1 Million Cases Delivered
Over
0
Accounts
Quick and friendly.
Fast. Respectful and firm. In and out in a delivery. They came off lunch and were done in 10 minutes.
Very fast unload and friendly people.
The personnel were very swift in their duties for my business delivery. A pleasure.
Supporting Retailers with High Quality Service
Retailers count on Colonial for dependable deliveries, clear communication, and a team that shows up when it matters.
How We Support You:
- Consistent, professional delivery service
- Human support to answer the phone and solve problems
- Space management and merchandising support
- Local market insights and data-driven product recommendations
- Detail at Retail - based on your unique needs
You deserve a partner that’s invested in your success.
For Suppliers Ready to Grow
Colonial Wholesale Beverage helps suppliers break through a crowded market with strategic support and a history of building brands.
What You Can Expect:
- Experienced Sales Department and a Brand Manager dedicated to your products
- Strategic, on-going planning with clear goals and focused execution for proven results
- In-house full service graphic design department to strengthen your presence
- Proven ability to build brands, including first to move one million cases of Mike’s Hard Lemonade in the U.S. and first to sell 100,000 cases of Surfside in Massachusetts
Partner with a distributor that treats your brand like its own.
Careers at Colonial
Join a company built on family values, teamwork, and pride in the work we do every day. From office, sales and service to local Teamsters warehouse and delivery, our team is made up of people who care about each other and the customers we serve.
Community Support Isn’t just a Responsibility, It’s a Privilege
Colonial Wholesale Beverage has always been more than a distributor. From the day Frank B. Sousa founded the company in his Fall River neighborhood, community involvement has been woven into who we are. What started as a local business committed to serving its neighbors has grown into an 85+ year tradition of giving back, supporting local organizations, and strengthening the communities in which we live and serve.
We’re Proud to Support:
United Way — A relationship that dates back to the earliest days of the company
SouthCoast Chamber of Commerce — Supporting local business growth and regional initiatives
Boys & Girls Club of Fall River — Advancing their mission to enable our youth to reach their full potential as caring, responsible, and productive citizens
