Family-Owned Since 1938.

The Colonial Difference for Retailers

Responsive service, dependable delivery and inside 
Tel-Sell support that helps drive your business.

For Retailers Start a Retailer Conversation

Your Partner in Beverage Sales

Colonial Wholesale Beverage is a third-generation, family owned, full-service beverage distributor serving Southeastern Massachusetts, Cape Cod, and the Islands. We connect you with a diverse portfolio that matches today's changing consumer tastes, with consideration of global trends but focused on your local market needs.  

Our team partners with on-premise and off-premise licensed establishments - utilizing detail at retail - with a long history of proven results. Colonial's in-house, full service graphic design department creates point of sale for your unique establishment, moving product and executing sales.

Our Colonial rep doesn’t just take orders. They help us plan our cooler, build displays and stay on top of what our customers are asking for.

- MLW

Why Retailers Choose Colonial

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People Who Know 
Your Business

We are a family-owned, local company serving the businesses where we live and work. Our sales team is the most comprehensive in the region - comprised of brand managers, sales manager, sales supervisors, sales reps (including inside Tel-Sell and key account sales), route recovery specialists, and merchandisers!

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Reliable Delivery and Communication

From office staff to drivers, our team focuses on clear communication and dependable delivery. We keep you updated on orders, pricing and promotions so you can plan your inventory with confidence.

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Data and Trend Insights

We use the latest data to inform decision-making as we work together to grow your business. We share what’s trending, what needs extra support and where targeted attention will help you move more product, including non-alcoholic and emerging brands.

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Off-Premise Support

Off-premise, we assist with cooler management, shelf placement and point of sale so high-potential products are easy for customers to see and buy. Our team can recommend what belongs cold, what stays on the floor and how to use limited cooler space wisely.

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On-Premise Support

We provide our on-premise retailers with innovative promotions and draft features, along with dedicated customer service and the option for online ordering.

Territory & Delivery

Colonial Wholesale Beverage serves retailers across Southeastern Massachusetts, Cape Cod, and the Islands, including Barnstable, Bristol, Dukes, Nantucket and Plymouth County, with select additional towns in Norfolk County.

If you are not sure whether your establishment falls within our territory, visit our Territory page or contact us and we will be happy to confirm.

Territory Map

Quick and friendly.

Ian H

Fast. Respectful and firm. In and out in a delivery. They came off lunch and were done in 10 minutes.

Chris U

Very fast unload and friendly people.

Jerry S

The personnel were very swift in their duties for my business delivery. A pleasure.

ML W

Ready to Work with Colonial?

If you are a licensed establishment within our territory and would like to work with Colonial, complete the form below and a member of our team will follow up.

Existing Customers

Login to The Retailer Portal

Contact your sales rep with questions about orders, promotions and pricing.

Accounting or delivery questions call 508-999-BEER