Why Suppliers Choose Colonial
Distribution with a Purpose
Our sales reps are the engine behind your growth. They don’t just take orders — they actively champion your brands, provide market insights, and maintain strong relationships with retailers.
Our sales management and marketing team use data to evaluate trends and identify new opportunities by location, demographic, and retailer type.
Full Marketing Support & Brand Management
From launch planning to management by objectives, our brand managers work closely with every supplier. Together, we map out programs, incentives, and targeted promotions that align with your goals and market potential.
Merchandising & In-House Graphic Arts Department
Merchandisers impact brands by ensuring floor presence, shelf space, and signage. Our in-house team creates tailored point of sale - all designed to move your product and tell your story at retail.
Territory & Delivery
Colonial Wholesale Beverage serves retailers across Southeastern Massachusetts, Cape Cod, and the Islands, including Barnstable, Bristol, Dukes, Nantucket and Plymouth County, with select additional towns in Norfolk County.
If you are not sure whether your establishment falls within our territory, visit our Territory page or contact us and we will be happy to confirm.
Success Stories
Surfside RTD – 100,000 Cases in Under a Year
We set an ambitious sales target and surpassed it three months early — outperforming expectations and strengthening a supplier partnership built on communication and execution.
A Million-Case Milestone
Colonial was the first distributor in the United States to move 1 million cases of Mike’s Hard Lemonade — a testament to our ability to build and scale brands rapidly.
