Family-Owned Since 1938.

Built on Family.
Driven by Service.

For more than 85 years, Colonial Wholesale Beverage has combined family values with modern distribution to support suppliers and retailers across Southeastern Massachusetts,
Cape Cod and the Islands.

The Colonial Difference

It’s more than a tagline — it’s how we operate.

Colonial Wholesale Beverage is a third-generation, family-owned beverage distributor serving Southeastern Massachusetts since 1938. What began with founder Frank B. Sousa delivering Schlitz and Narragansett beer to neighborhood stores in Fall River has grown into a modern, award-winning operation built on integrity, passion, and community commitment.

Today, we proudly distribute domestic, craft, import, flavored malt beverages, ready-to-drink cocktails, ciders, wines, spirits and non-alcoholic products to more than 2,100 accounts across Bristol, Plymouth, Barnstable, Nantucket, Dukes, and portions of 
Norfolk County.

What Makes Us Different

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Our People

The strength of Colonial comes from our team — from sales, marketing and office to delivery, warehouse and service. Their passion, integrity, and commitment to service set us apart and push our customers’ businesses forward. Suppliers trust us because we care about their brands. Retailers rely on us because we show up with solutions, insights, and support.

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Experience That Can’t be Copied

  • Award-winning distributor with recognitions from major suppliers

  • Comprehensive and proactive sales and merchandising team focused on communication, education, and service

  • A high-touch, face-to-face service model that keeps retailers informed and supported
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Full Marketing Support & Brand Management

We don’t just move product. We build brands. Our in-house marketing and graphic arts department creates POS materials, signage, cooler wraps, displays, sell sheets, and promotional tools that help suppliers stand out and retailers drive sales.

Our Mission

Colonial Wholesale Beverage Co. is a family business committed to the distribution of quality beverage products that meet consumer needs in the marketplace. It strives to provide the best marketing, merchandising and delivery services to support those products. The Company is further committed to an ongoing public affairs mission within the community at large to promote the genuine interests of our industry. The Company and family it represents will conduct its business interests with the highest level of integrity toward its employees, customers, suppliers and the products it represents.

The personnel were very swift in their duties for my business delivery. A pleasure.

ML W

Territory & Delivery

Colonial Wholesale Beverage serves retailers across Southeastern Massachusetts, Cape Cod, and the Islands, including Barnstable, Bristol, Dukes, Nantucket and Plymouth County, with select additional towns in Norfolk County.

If you are not sure whether your establishment falls within our territory, visit our Territory page or contact us and we will be happy to confirm.

Territory Map

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